Simon Fry
People

Simon Fry

Director

Areas of expertise

With over 20 years’ commercial experience, Simon is an expert at helping those in complex corporate situations. Working with the team, he advises businesses of all viable options and works with them to find the best solutions to meet stakeholder objectives.

Simon has worked on several high-profile restructuring cases up to £500 million turnover and across a range of sectors including retail, casual dining, bars, technology and logistics.

Simon previously worked at Prudential Assurance where he was jointly responsible for the solvent restructure of a £1.7 billion turnover annuity unit and investigated and solved the second-largest pension mis-selling scheme.

Simon recognises the importance of discretion and of swift, pragmatic action in sensitive commercial situations. He always puts the client at the heart of his advice.

London skyscrapers

Event

Is your structure fit for growth and investment?

Fallback Author Annabel Mason Dominic Longley Ben Woodthorpe Lynne Blakey

Multiple Speakers

Saskia Lawrence, Annabel Mason, Dominic Longley, Ben Woodthorpe, Lynne Blakey

three people talking

Event

UK economic stress signals in 2026: What CFOs, lenders and advisers should be looking out for now

Andrew Pepper Tom Partridge Jonathan Gillham

Multiple Speakers

Andrew Pepper, Tom Partridge, Jonathan Gillham

Contact Simon