Vicky brings deep expertise in the development and implementation of S&W’s go-to-market strategy and growth initiatives across a range of sectors and complex organisations.
With over 25 years' expertise in professional services, Vicky is focused on client and business growth, with an established track record in developing and leading complex sales and marketing departments. Over the last 15 years she has worked at board level, creating and implementing strategies for growth and enhanced client experience and engagement. Leading UK and International sales and marketing teams, Vicky has worked across sectors, with extensive experience across a breath of industries.
Having worked across assurance and advisory service lines, she also combines an unparalleled business understanding with exceptional go-to-market experience. Today, as Go-to-Market Strategy Partner, Vicky's focus with clients and the firm is centred around driving market engagement and business growth.
Experience
- Working across UK and international markets, helping clients navigate complexity and building bespoke solutions
- Working on complex bid scenarios and supporting value extraction from bid processes
- Working at board level to collaborate on strategic drivers and imperatives, driving business growth
- Organisational transformation: aligning strategy with operating models to achieve efficiencies
- Proven sector expertise in manufacturing, automotive and defence, retail and consumer, energy and utilities, sports and life sciences
Notable client work and achievements
- Led senior teams across complex business areas for over 15 years, driving sustainable business growth
- Designed strategies and solutions to complex challenges that are still in operation today, driving business efficiencies and outcomes
- A trusted advisor who has built a strong professional national and international network, enabling clients to access specialist expertise and market insights when it matters most
How Vicky helps clients
Vicky is an established professional who puts client's needs and their strategic priorities first. As a partner in S&W, she ensures exceptional client service delivery right across our firm.
An established professional and qualified executive coach, Vicky collaborates with founders and board-level individuals to support strategic priorities, providing solutions in the moments that matter.
Having established sales and marketing constructs within complex businesses, Vicky designs, builds and implements strategies that drive sustainable growth, inclusive of understanding skills and constructs required for success.