Ashley Bragg

Ashley is a Partner within the Data & Technology Services practice. He helps clients successfully execute complex data change initiatives so they can leverage the power of cloud based, AI-enabled modern data platforms and shift away from legacy technology.

Experience 

Ashley was founder and CEO of Fredward, a data consulting firm of c.50 practitioners acquired by S&W in November 2025. He and his highly experienced team focus on delivering change to businesses that help them modernise data infrastructure and optimise processes to scale cost-effectively.

Ashley’s career spans 25 years in consulting, data programme management and regulatory reporting, particularly within the financial services industry. A naturally strategic thinker, he is able to clearly articulate technical concepts to senior stakeholders and help clients build a solid business case to present to leadership teams to secure project funding.

Notable client work and achievements

Recent examples of Ashley’s client work include:

• Building sustainable datasets from myriad complex data sources to support ongoing KYC and AML compliance
• Migrating from legacy & proprietary on-premises platforms to modern cloud-based infrastructure
• Building regulator-assured robust calculation engines to compute redress and compensation for hundreds of thousands of bank customers who suffered detriment from product misselling
• Data strategy and data management (including data governance) as well as MS Purview implementation
• Replacing out-of-support reporting platforms with Microsoft PowerBI
• Records management compliance including Subject Access Request self-service and other record retention policies, such as records archiving following systems decommissioning

Professional qualifications/memberships

APMG - Managing Successful Programmes