George Gibson

George brings deep expertise in relationship management and strategic advisory for fast‑growing, privately owned and PE‑backed businesses. As a trusted advisor, George works closely with organisations throughout their business life cycle, ensuring they access the full breadth of S&W Group's capabilities to achieve their strategic goals.

His personal expertise includes:

• Growth strategy and market entry - helping businesses scale domestically and internationally.
• Transaction readiness - preparing organisations for investment or exit.
• Risk and resilience - navigating complex tax, regulatory matters, data and cyber challenges.
• Technology and workforce transformation - aligning operating models to achieving efficiencies.
• Sector expertise - Manufacturing, Technology & Cyber, Financial Services, Retail & Consumer, Energy & Utilities.

Experience 

George has over a decade of senior commercial leadership experience at a Big 4 firm and within professional services, where he has led national go‑to‑market strategies and relationship management across multiple sectors. He has worked with businesses from scale‑ups to FTSE 100 groups, advising boards on strategic priorities and connecting them with specialist expertise. Today, as a Relationship Director, he acts as a single point of contact for clients, orchestrating multi‑disciplinary teams across S&W to deliver value and insight.

Notable client work and achievements

• Held senior relationship lead roles across a diverse portfolio of organisations, driving growth strategies in domestic and international markets.
• Shaped sales and account management initiatives that delivered measurable value and accelerated client success.
• Built a strong professional regional network, enabling clients to access specialist expertise and market insights when it matters most.
• How George helps clients:
• Acts as a trusted advocate, championing client needs and ensuring seamless service delivery across S&W.
• Scopes and plans key services to support strategic priorities, acting as a critical friend in the moments that matter.
• Creates client-focused feedback initiatives that unlock growth opportunities and foster collaboration.