UK
Ireland
Her passion lies in supporting businesses as they scale, transform, and respond to evolving market dynamics. At S&W, Sophie draws on the firm’s multidisciplinary consulting expertise spanning strategy, operations, regulatory insight, and transformation to deliver tailored solutions that drive real impact.
Experience
Sophie Long is a Partner at S&W, where she works closely with clients to unlock growth, navigate change, and achieve their strategic goals. With over 20 years of experience in financial services, including 12 years at Thistle Initiatives, Sophie brings deep industry insight and a strong commercial lens to her work.
Sophie has first-hand experience of leading a private equity-backed business, giving her a deep appreciation of the realities of scaling a company, managing investor relationships, and driving strategic growth. This leadership background enables her to engage with clients from a position of genuine understanding, bringing a commercially focused, empathetic approach to the challenges faced by founders, executives, and boards.
Her passion lies in supporting businesses as they scale, transform, and respond to evolving market dynamics. At S&W, Sophie draws on the firm’s multidisciplinary consulting expertise spanning strategy, operations, and transformation to deliver tailored solutions that drive real impact.
Notable client work and achievements
Sophie played a key role in a successful private equity transaction and has led on strategic acquisitions, including SaaS platforms, to support business expansion and innovation. She has also demonstrated agility in launching new ventures in emerging markets, giving her a broad and practical understanding of business growth from multiple angles. Her experience spans a diverse range of financial services sectors, equipping her with the insight to support clients across a wide spectrum of challenges and opportunities.
