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Backing brilliance at ST100: Six Stories

St100 Six Stories Oct 25
Claire Burden Claire Burden Article author separator

As part of S&W’s partnership with the Sunday Times 100 Awards, Claire Burden took a ride with Outstanding Achievement Award shortlisters Lucy & Ross Menghini, co-founders of Six Stories – the bridalwear brand designed for women to feel seen, celebrated and confident.

From a humble online retailer to a multimillion-pound brand, Six Stories is rewriting the rules of bridal fashion. Lucy and Ross share how a personal wedding journey sparked a business idea that now spans ASOS, Selfridges and the US market. What started with handmade tutus and “bridie” shirts, supported by local mums and nans, has grown into a community-fuelled success story.

Watch the full interview to hear how Lucy and Ross built a brand that celebrates every chapter of the bridal experience.