UK
Ireland
The economics of strategy
We apply economic thinking to strategic decision-making, helping organisations understand markets, incentives and risks and make better decisions. In competitive, increasingly volatile environments, we give leaders the insights they need to effectively respond to economic, geopolitical and regulatory risks.
S&W economic experts connect insights from market dynamics, competitive behaviour, regulatory frameworks and financial performance, to enable clients to make holistic, informed strategic decisions. Our work includes pricing strategy, investment appraisals, market entry and exit decisions, and the economic assessment of business models in competitive and regulated environments.
Integrated economic insights that drive performance
We bring boards, senior executives, investors and legal advisers independent, evidence-based insight into strategic and commercial decisions. Our experts have worked with major pension funds, airlines, trade associations, ports, global soft drinks companies, global and challenger banks, insurers and governments around the world.
With advanced scenario analysis, stress testing and simulation techniques, S&W’s experts quantify risk, explore contingencies and guide strategic decision-making. Whether evaluating capital allocation, responding to competitive pressures, preparing a business case, or assessing a transaction, we help clients make confident, defensible decisions grounded in rigorous economic analysis.
Across the financial services, payments, infrastructure, telecoms, digital and healthcare sectors, our independent economic insights strengthen pricing, investment, growth and competitive strategies. Combining advanced modelling with commercial judgement, we help clients evaluate options, quantify uncertainty and build their business cases.
Services from our experts on the economics of strategy
S&W economists connect insights from market dynamics, competitive behaviour, regulatory frameworks and financial performance, including pricing strategy and dynamic pricing, to empower clients’ strategic choices.
Business planning support
Developing forecasts, scenarios and providing economic context to inform investment, revenue and workforce planning.
Pricing strategy & dynamic pricing
Designing evidence-based pricing models to optimise revenue, profitability and competitive positioning, including dynamic and behavioural pricing approaches.
Assessing marketing effectiveness
Measuring the ROI on advertising and market spend and conducting a detailed independent audit of its effectiveness. Incorporating a thorough analysis of both short term (campaign) and long term (brand value) effects we analyse whether you should increase/decrease spend and/or change your marketing mix e.g.
Risk quantification & decision analysis
Assessing commercial, financial and regulatory risks using scenario modelling, probabilistic analysis and structured decision frameworks.
Cost optimisation & efficiency modelling
Identifying sustainable cost improvements through economic analysis, benchmarking and operational modelling.
Commercial modelling (NPV, IRR & investment appraisal)
Building and challenging financial models to assess capital allocation, investment decisions and strategic options.
Business case development & challenge
Preparing and reviewing robust, defensible business cases to support board and investor decision-making.
Growth strategy & market expansion
Evaluating market entry, expansion and diversification opportunities using market analysis, competitive assessment and demand modelling.
Diversion ratios & competitive interaction analysis
Analysing substitution patterns, competitive constraints and market dynamics to inform pricing, strategy and transaction decisions.
Commercial due diligence
Providing independent economic analysis to support acquisitions, investments and strategic partnerships.
Strategic business planning & financial modelling
Supporting long-term planning through integrated financial, economic and market modelling.
Economic Impact Assessments
We develop high end Green Book compliant economic impact assessments to support decision-making processes, conversations with government and investors and infrastructure business cases. We use proprietary leading edge tools such as Computable General Equilibrium models to provide highly defendable results and deeper insights.
